Provision of lighting giant business opportunity in China by the "Green"

“Just look at China’s civil lighting, there is a value of about 40 billion yuan in the market.” Philips Lighting (China), Bai Ling, CEO of BI said, therefore, the past few years, Philips has been on the acquisition, investment , R & D green light, and has spent nearly 40 billion euros.

Late last year, Philips Lighting has also invested 60 million euros in Yizheng, Jiangsu Yangzhou Economic Development Zone, the Asia-Pacific region within the building the largest fluorescent lamp manufacturer.

Coincidentally, the old graphics card manufacturers Elsa began to actively seek new industry opportunities. Recently, Elsa announced a green light to enter the LED industry, at the same time, it will be the focus of a comprehensive adjustment of the market, away from the past has always been to Europe and the United States overseas market-oriented approach, turn to the Chinese market as the focus of future development .

China’s market potential is based lighting giant Philips led international direct cause of embattled. “Next, I hope the Government sector energy efficiency standards for lighting improvements, in order to spur greater development of this market.” A company official said the trade.

Energy-saving opportunities

Data show that lighting has become the second largest building energy consumption, accounting for 35% of the total building energy consumption, must be changed.

“To a price of 20 yuan for 11-watt high-quality energy-saving lamps, for example, in its 6000 hours of lifetime, has the same effect than the 60-watt incandescent bulb consumes 294 kwh less, save more than 160 yuan expenditure.” United States EMSI Environmental Management Consulting Co., Ltd., General Manager Central Region, said the early Ying Qian.

Therefore, the Chinese Government has spared no effort to promote China’s green lighting market. To financial subsidies to support the efficient lighting products, to spread. Illuminating Engineering Society of China released statistics show that China’s current sales of lighting products has more than 15 billion U.S. dollars, by the Shanghai World Expo and Guangzhou Asian Games infrastructure driven, this figure is expected to exceed 20 billion U.S. dollars.

In another, a number of cities has also been vigorously promoting the development of green lighting market. Currently, Dongguan, Guangzhou and other cities have been testing water energy management contract (EMC), and vigorously promoting the city green lighting projects and industrial development. It is reported that Guangdong province plans to finance five billion yuan of funds, national financial credit cooperatives by Shenzhen Investment Holding Corporation EMC Corporation under the State can invest in companies and countries new energy source to energy service companies intellectual flow of the market. As the 5 billion yuan used demonstration projects to promote urban green lighting, LED lighting products as green lighting products, will receive the fund’s investment.

The move caused concern home and abroad and lighting giant lineup. Last year in July, Elsa has operating centers in Taipei, graphics and LED green can all be transferred to R & D headquarters in Beijing Economic and Technological Development Zone, and with Beijing Boda Guosheng Investment Co., Ltd. and MaxRayHolding (MH) to form Elsa Optical Co., Ltd., fully into the green LED lighting market.

In addition, the lighting giant Osram another contrarian expansion, up to 4 billion of its investment in new plant was built last year, Foshan, and full production in 2010. It is reported that the plant would concentrate, green lighting products, research and development production, and Osram Foshan will become the world’s largest production base of research and development. GE Lighting is incandescent in the global business of the department down, the corresponding increase in light energy conversion efficiency to improve lighting products. Foshan local businesses who Chiu Shun Group also was home, the gradual improvement LED lighting research and development, chip packaging, electric drives, lighting assembly and engineering of a whole industrial chain.

Strengthen standards

However, this “blossom” in the market still faces a number of “chronic illness.”

Back in June 2003, Ministry of Science and the start of the “China Semiconductor Lighting Project”; in 2005, green building has the green light for the first time included in the national long-term development plan (2006 to 2020).

However, the promotion of green light is still difficult.

Price is an obstacle. Compared to ordinary incandescent lamps, the price of energy-saving lamps are often the times even 10 times. At present a high quality 11-watt Compact Energy Saving Lamp price of around 20 yuan, while an incandescent price only 1 yuan. Therefore, the Government departments are taking the form of subsidies to promote the application of energy-efficient lighting products. “But after all is not a permanent solution.” Qian Ying said early.

In addition to price effects, the relevant standard of confusion, the threshold is too low is the bottleneck.

It is reported that “tube-type fluorescent lamp ballasts and energy-saving energy efficiency and evaluating values of limited value,” published nearly 10 years, but have not yet revised, a serious impact on the upgrading of products. In addition to product energy efficiency standards, the current energy efficiency standards in lighting, also still considered inadequate.

“Currently, energy-related products and engineering standards have been supported by the National Standardization Management Committee approval, revision in progress.” Zhao Jianping said the Chinese Academy of Architecture professor, but the reality of energy efficiency standards need to be revised. For example, in a small area of space, energy-saving lighting standard currently achieved some difficulty, therefore, should be given a more wide range of policy support.

To promote the development of green lighting, the Chinese Institute of Standardization has started “of the development road map for China to phase out incandescent light” project, the main content is to develop a road map for the phasing out of incandescent light, and to promote green lighting market policies. Anticipated in June 2011, will form a series of studies and to propose roadmap and policy recommendations.

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Provision of lighting giant business opportunity in China by the "Green"

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